REPORT TO SHASTA COUNTY BOARD OF SUPERVISORS

BOARD MEETING DATE:  July  17, 2018
CATEGORY:  Consent - General Government-5.

SUBJECT:

Renewal Agreement with Redding Record Searchlight to provide advertising to various County Departments.

Supervisorial District No. :  All

DEPARTMENT CONTACT:  Angela Davis, Director of Support Services, (530)225-5515

STAFF REPORT APPROVED BY:  Angela Davis, Director of Support Services

RECOMMENDATION

Approve and authorize the Chairman to sign an agreement with Redding Record Searchlight with no maximum compensation to provide advertising to various County Departments for the period August 1, 2018 through July 31, 2019.

SUMMARY

N/A     

DISCUSSION

County Departments use the Redding Record Searchlight to issue various publications including: recruitment ads, public notices, public hearing notices, and other necessary communications to the public. The renewal agreement includes paper ad line rates, as well as a variety of online and mobile advertising options, which allows Departments to choose from the various options the type of advertisement best suited to their needs and extend to a broader audience. The non-standard agreement does not state a contract maximum; however, the rates detailed in the agreement are based upon an estimated contract usage of $80,000 over the term of the agreement.

The County uses other publications when appropriate; however, no other local publication has the coverage necessary for many of the required County public notices or advertisements.

ALTERNATIVES

The Board may choose to not approve the agreement. This is not recommended as no other local publication can provide the variety of advertising options or coverage that the Redding Record Searchlight can provide. The Board may request additional information from staff.

OTHER AGENCY INVOLVEMENT

County Counsel has approved the agreement as to form. Risk Management has reviewed and approved the agreement. This recommendation has been reviewed by the County Administrative Office.

FINANCING

There is no additional General Fund impact from this agreement. The funds involved in this agreement are included in the FY 2018-19 budgets for the various Departments who will be utilizing the agreement.