DISCUSSION
On May 15, 2018, the Greater Redding Chamber of Commerce (Chamber) presented to the Board of Supervisors regarding a new initiative titled "The Redding City Identity Project." The Chamber is leading the initiative through its Forward Redding Foundation.
The Redding City Identity Project is intended to have a positive impact in the following areas: community pride, marketing effectiveness (economic development, entrepreneurialism, employee recruitment, downtown development and tourism), messaging, aesthetics, and experiences.
Following this presentation, the Board of Supervisors expressed a will to support the Redding City Identity Project with the adoption of a proclamation. |